Hydro-Dyne Engineering is looking for a Marketing Manager based in Clearwater, Florida. This position requires someone willing to learn and understand our products. HDE designs and manufactures a highly specialized proprietary product line servicing municipal and industrial water treatment facilities around the world. We take great pride in our engineering capabilities, extensive manufacturing expertise, and our superior commitment to customer service. Our ever-increasing market share affords us the ability to provide new opportunities for exceptional people.

Position Summary: Responsible for implementing strategic communication plans designed to capitalize on new and existing market opportunities and generate demand in both the short and long term. Build and implement a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measure the return on marketing program investments.

Responsibilities

General

• Campaigns
  
  • Perform market segmentation, targeting and positioning for each product line
    
    • Develop and execute all campaigns including company, standard products, launching new products, services, etc.
    • Develop and manage comprehensive digital marketing campaigns across Google Ads and social media, focusing on high conversion and engagement through compelling videos, images, and copy
  • Oversee project management required for execution within schedule and budget
  • Be accountable for measuring and reporting on campaign results
• Competitors
  
  • Conduct general market research to keep up on trends & competitor marketing movements
  • Regularly monitor competition and relay new products, strengths & weaknesses to Sales, etc.
• Content Development/Promotion
  
  • Produce ideas for promotional events or activities and organize them efficiently
    
    • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
  • Develop marketing materials, including print collateral, digital products, email marketing, and sales support tools tailed to the company’s products and services to key demographics
  • Develop, implement and maintain brand standards
  • Facilitate technical writing and white papers; working with Sales and Engineering
• Events
  
  • Trade shows- National and Local with designated Sales Personnel
  • Customer technical training – overall accountability with assistance from Sales
  • Rep training- overall accountability with assistance from Sales
  • Marketing trailer – overall accountability with assistance from Sales
• Social media- Develop and implement social media strategy
  
  • Spearhead content create and manage social media platforms
  • Engage with followers by responding to direct messages and comments, to maximize customer engagement
• Website
  
  • Update and maintain company websites 
  • Search engine marketing/optimization 

• • Optimize adwords/advertising and regularly monitor analytics

• Manage the budget from identification to completion of projects 
• Input and hold responsibility for marketing budgets including:
  
  • Staffing including Salary, bonus and training 
  • Trade shows & Events (Rep and Eng Training, Factory Tours) 
  • Advertising/ Website/Email 
  • Video Animation 
  • Collateral/Literature/Swag 
  • Environmental Graphics 
  • Consulting and vendor services

Qualifications

• Bachelor’s Degree in Business Administration, Marketing and Communications or relevant field
• Minimum 5 years’ experience in marketing management
• Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premier) a plus
• Experience with CRM systems (HubSpot) a plus
• Digital photography and video editing experience a plus
• Exceptional communication and interpersonal skills
• Demonstrated proficiency with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) & Google Adwords
• Proven ability to add value, reduce costs and make decisions resulting in business improvements and growth
• Ability to lead a department, plan and manage projects and develop and maintain positive employee and customer relationships
• Ability to produce to deadlines, interact with many people and manage competing priorities
• Ability to delegate tasks while still keeping overall responsibility
• Ability to motivate and encourage employees to work to their full potential
• Technical aptitude – ability to relate to engineers, manufacturer’s reps and plant personnel
• Continuously seeking and implementing methods to increase product quality, customer service and company efficiency
• Respect for the Company’s resources; treat company equipment, funds, time and co-workers with respect
• Results orientated with ability to plan and deliver against project deadlines

Equal Employment Opportunity Statement

We are an equal opportunity and affirmative action employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, marital status, family responsibilities, disability, military status, or any other basis prohibited by law.

Position Comp/Hours

• This is a salary exempt position. Starting salary will be commensurate with experience and abilities.
• Standard hours are 8:00am-5:00pm for the office and 6:30am-3:30am for the warehouse. Flexible and hybrid schedules may be available.

To apply, send your resume to careers@hydro-dyne.com.